COMMUNICATION PLAN

Communication Plan for New Product Launch

[Name of College]

Communication Plan for New Product Launch

Introduction

Communication plan is crucial for the success of any business. An effective communication plan helps a new product to get success in the market, whereas for existing product, a communication plan may aid to boost the sale of that product. This communication plan is designed for selling Sushi in Canada as its primary or first market and Japan as secondary or second market. Sushi is a traditional Japanese food; thus it may not be possible to make Canadian people believe that the taste of the sushi is according ...