PRODUCT DECISIONS

Product Decisions

Product Decisions

Consumer buying decision process

Consumer buying decision process consists of the following steps

Need recognition

Information search

Evaluation of alternatives

Purchase decision

Post Purchase behavior (Kotler, Armstrong, 2008)

Need recognition: The process starts with need recognition the buyer feels that he should have the specific products or services in order to fulfill his need. The reason behind this can be internal stimuli i.e. need to fulfill and external stimuli i.e. products or services ads.

Information search: An interested prospect intending to buy products or services will search for information regarding various companies offering those products or services. He will use sources like internet, friends etc.

Evaluation of ...