Branding in Marketing Decisions

Branding in Marketing Decisions

Introduction

Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities.

Apple's Product Diversification

IMac, Mac mini, Mac Pro and Xserve

Apple's desktop product line will follow the overall market trend of declining unit prices and a decrease in demand for these less portable hardware solutions. We estimate that there will be an average annual decrease of 5.95% in net sales of the Company's desktop product line through 2018 (Biddle, 2004).

I phone

As the smart phone market continues to penetrate the overall mobile subscriber base, we estimate that the iPhone will experience modest growth in net sales. A decline in unit prices due to the persistence of heavy competition and lower component costs will offset by an increase in penetration within the growing smart phone market as the iPhone had recently introduced on Verizon's (VZ) wireless network (Anderson, 1994).

Product

I phone 3G is much more than a phone. It merges three devices in one: a widescreen iPod, a breakthrough Internet device and a revolutionary mobile phone. All these features and others formulate the iPhone the best phone increasingly used. The Multi-Touch Interface for iPhone enables users to make a call by tapping a name or number. Visual Voicemail enables the user to choose and listen to messages. Widescreen iPod iPhone displays your content on a stunning 3.5 inch screen.

Price

I phone was available for the first time on different, affordable prices. The iPhone 3G includes 3G networking and GPS navigation aids, among others. On 8 July 2009 at the WWDC and Apple introduced the iPhone OS 3.0 with the new iPhone 3G available in video camera, internal compass with capacities of 16 and 32 GB, both black and white with a price of $ 199 (16GB) and $ 299 (32GB). The iPhone 3G 8 GB is still available for very reasonable price (Apple, 2010).

Promotion

Apple Products Promotion: Blogs on the Internet: Apple has ...