PRODUCT ANALYSIS

Product Analysis

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Product Analysis

Introduction

To publicize a product or service must first learn and master their technical characteristics and their application in the market environment and the need of potential clients to use the Serbian or product. We understand whatever product is tangible or intangible (service) that meets a need in the market where it is released for sale. Introducing a product or service is only justified if it has been fully identified a need, because usually in the market where you are there are products or services identical or similar, for this reason we identify the need and adjust the product to which required by the client. In the previous issue we talked about the establishment of a workshop Mulles and research was done, however I will describe the factors taken into account in setting the price.

Discussion

First, with the survey that was done to people attending the workshops we realize how much you are willing to pay the customer for the service, because in one of the peguntas will mark a price range for the type of services and this we call price-product. Second, in field research became known the price of competition, quality and features for this product comparisons procedure is known as price - competition. Third, this point is where we analyze the cost of production and profitability and profit. But the product does not just have to take into account price product will be when vein, take into account factors such as packaging and packaging as they play a key role in its image. From the point of view of the company the product is something that our customer will buy (Otto & Wood, 2001). We know that a customer buys if you have an unmet need or a desire to meet and know, or believe, that by paying an amount of money for a product or service will solve your problem. While this definition may seem obvious, many companies ignore it and remain committed to sell what is shipped to customers, instead of making what their customers want to buy.

For the entrepreneur, the product or service is the means by which it is to achieve customer satisfaction, resulting economic exchange money for product. Since the future of business depends on the quantity and quality of these economic exchanges-in other words, sales and profits, so it is you have to give the product all the importance it has. Should therefore reflect often on the products or services we offer and ask whether or not they meet the needs of our customers. Here, however, entrepreneurs often have problems with a strong technical base as they often believe that their product is the best-and maybe technically it is-and just for that reason customers are coming in droves to buy it. It also often happens that insists on working a product or service because it has worked well for years when the market has changed (ie, customer needs have changed) (Seider, 2009). These errors can derail ...