Consumer Attitude towards New and Improved Skincare Products: Comparative Analysis between India and Singapore

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TABLE OF CONTENTS

CHAPTER 4: DISSCUSION AND ANALYSIS1

Discussion1

Comparative Analysis: Consumer Attitude in India and Singapore1

Relationship between consumer attitude and new and improved skin care products7

Customer Preference: Quality and Emotional Attachment9

Consumer Purchasing Decisions9

Skin care Products and Trust Consideration of Consumers10

Analysis of Survey Questionnaire12

Sample Size12

The Survey12

Questionnaire Analysis14

Demographics: Sample Observation14

Question 01: New and Improved Skincare Products16

Question 02: High Quality17

Question 03: Television Advertising18

Question 04: Word Of Mouth19

Question 05: Cultural Influences20

Question 06: Brand and Quality21

Question 7: New and improved products and Consumer Attitude22

Question 08: Product Comparison23

Question 09: Quality of Online Products24

Question 10: Trust Consideration25

Hypothesis Assessment Summary27

CHAPTER 5: CONCLUSION31

REFERENCES37

LIST OF TABLES

Table 1: New and Improved Skincare Products16

Table 2: High Quality17

Table 3: Television Advertising18

Table 4: Word Of Mouth19

Table 5: Cultural Influences20

Table 6: Brand and Quality21

Table 7: New and improved products and Consumer Attitude22

Table 8: Product Comparison23

Table 9: Quality of Online Products24

Table 10: Trust Consideration25

Table 11: Descriptive Analysis26

Table 12: Acceptance rate27

LIST OF FIGURES

Figure 1: New and Improved Skincare Products16

Figure 2: High Quality17

Figure 3: Television Advertising18

Figure 4: Word of Mouth19

Figure 5: Cultural Influences20

Figure 6: Brand and Quality21

Figure 7: New and improved products and Consumer Attitude22

Figure 8: Product Comparison23

Figure 9: Quality of Online Products24

Figure 10: Trust Consideration25

Figure 11: Overall Acceptance28

CHAPTER 4: DISSCUSION AND ANALYSIS

Discussion

In this section, the researcher is focusing on to perform a comparative analysis to determine the attitude of consumers towards new and improved skin care products in India and Singapore

Comparative Analysis: Consumer Attitude in India and Singapore

Global skin care brands offered new and improved products on the basis of identified consumer attitude and upward trend in the purchase for new and improved products in India and Singapore in 2011. On the one hand, the conventional skin care brands have understood that organic skin care is not a fad but a new way of consuming and do not want to miss this market development in India and Singapore. On the other side, in front of a double-digit growth, if they want to continue to develop in India and the international skin care brands that are usually small structures, must find the money. 

If there is a consumer, then consequently, there is also a requirement. In order to provide themselves with consumers, the firm should determine what are the need and wants of consumers and formulate ways to meet that need with great success. In skin care industry the processes, in which the firm selects its target segment and has been working consistently with this type of buyer, called targeted marketing (Anderson, 2007, p.9). 

Research has shown that consumers perceive skin care brands to represent a good value. Skin care brands have leveraged this value perception to acquire considerable market share in skin care industry. Local brands do play a vital part in Indian skin care market as well supported by international brands. National brand do have a competitive advantage provides international brands with a potential strategic focus in the form of creating higher perceived brand image (Arena, 2009, p.13). Perceptions of higher brand quality of global brands may depend on the combined ...