ONLINE FITNESS CLUB

Gym Business Strategy



Gym Business Strategy

Introduction

In this paper, we would be discussing he business strategy of online gym. It includes the market analysis and the promotion of gym through advertisements. The online gym provides training programs and interactive videos, which provide diet advise and videos about training. The online gym is based on B2B and B2C, which provides help to the recruiters and equipment selling.

Business Mode Strategy online gym

Opening an online gym is an exciting and profitable occupation, if done correctly. The first step of it is to define the concept of the market segment to be targeted. Without a clear vision of the gym, without knowing in what segment you will be working to open a successful gym is virtually impossible.  The business plan should be define the main goals, objectives and strategies to help you achieve these goals. As soon as you have to prepare all these documents, you will need to find the source of funding to begin to translate plans into action (Beatrice, 2010, p.27). 

One of the most effective strategies to attract new customers to online gym is through a free training. This is a good tactic because it provides satisfaction to people if the place really meets the expectations of customer's. To strengthen this statistic it is also necessary to design attractive promotions. In addition to investing in online advertising, it is recommended that one must comply with all that promise from the beginning. The training provided should be by experienced and professional trainers. Similarly, the online videos should also be based on actual practices.

Market Analysis

Starting any business requires the analysis of the market. It requires identification of business opportunities and target market segmentation. In order to target the right population it in necessary to do a market survey and set your rates based on the results. For example, ...