CONSULTATION - THE FITNESS POD

Consultation - The Fitness Pod



Consultation - The Fitness Pod

Executive Summary

The research was about The Fitness Pod and its lacking regarding the e-commerce. The Fitness Pod is a very equipped fitness club with an extremely pleasant environment to work out. It provides its users with professional assistance and comfort for them to work out in a very motivating environment.

The Fitness Pod had issues regarding its availability on the internet, which discomforts its users in a way that they have to either call through a phone or walk into the club to subscribe to the services. Thus, the lack of e-commerce and a proper system of subscription was absent on the internet even though The Fitness Pod existed online. (Hendon Fitness Centre)

Data collected revealed that almost all of its current users would find it very useful if the subscriptions could be taken directly through the internet and that they would not have to physically walk into the club for it. moreover, the potential users also suggested that the basic reason behind the fact that they did not subscribe for The Fitness Pod was lack of interent accessibility. (LA Fitness)

 

Company Background

The Fitness Pod is a great fitness centre located on the ground floor of Forun building in the Hendon campus. It provide services not only to the students, but also the staff and community members. It offers a comfortable environment to get fit.

It offers a wide variety of facilities and services, which are listed below:

The Fitness Pod has latest machines and equipments to facilitate its users. Facilities at Hendon include:

The Fitness Pod, with a comprehensive range of the latest resistance and cardiovascular equipment. Includes a specialist strength and conditioning area.

The Real Tennis Court

Outdoor Multi Activity Courts

Astro Turf pitch(Hendon Fitness Centre)

Apart from these facilities the other services offered are mentioned below:

Personal training, which offers the customers a chance to lose weight, get fit or tone their muscles under the supervision of trained staff.

Physiotherapy and sports rehabilitation clinics, which offer a complete range of services including injury management, postural analysis, injury advice and complementary health interventions conducted by fully qualified health clinicians and professionals.

Massage at The Fitness Pod, which is an onsite massage service that provides 30 to 50 minutes appointments as per customer requirements. (Hendon Fitness Centre)

The Fitness Pod offers a highly attractive environment to exercise. It has bright décor, latest music systems, and integrated TV screens making this the place a motivating environment for its customers to get fit in extreme comfort. (LA Fitness)

The problem Statement

The Fitness Pod does not use internet thus, fails to accommodate a wide range of potential customers as well as facilitate those that already use The Fitness Pod.

Methodology

Marketing research methodology, like any research, involves considerable level of information gathering to come to a decision that can be implemented. The following areas should be extensively covered in order to make The Fitness Pod's marketing research successful and beneficiary. (Weimer, 1995, pp 32-35)

Marketing research is an interactive process, which attempts to discover ...