ONLINE CONSUMERS BEHAVIORS

Exploring online consumers behaviors



Exploring online consumers behaviors

Self regulatory policy in the United States requires consumers to be, in part, responsible for their online behaviors and to protect their privacy and security. To do this, consumers must have an understanding of online security and privacy risks, what is happening to their data, what tools are available to protect them, and they must have the skills to do something about it. Research has suggested that consumers' level of awareness and skills vary, and that education is needed as a corrective prescription.

For consumers to educate themselves and acquire such skills ...