Mc Donald's Marketing Plan



Mc Donald's Marketing Plan

Introduction

Opposed to the traditional restaurant, catering business supports its growth with a lot of brand marketing, product, price and service. Fast food in the cafeteria, through all forms of theme restaurants, commercial food is a panacea for most major restaurant chains, which can often by international standardization process of rationalization and cost savings of scale and charge prices often two to three times lower than other forms of restoration (Belch, 2012). This report will analyze the marketing plan for Mc Donald`s. The original McDonald's restaurant as we know it today dates back to December 1948 when brothers Dick and Mac McDonald reopen their fast food in San Bernardino, California, with a limited supply including hamburger, cheeseburger, three types of "soft drink", as well as fries and chips.

Mission, Vision and Corporate Objectives

The mission of Mc Donald`s is to server maximum numbers of customers with limited menu of fast food with aim of providing an appetizing hot and nice clean environment and maintaining affordable prices.

The corporate vision of Mc Donald`s is to dominate in the global fast food industry with best services and maximum customer satisfaction. To be recognized by every customer, employees, competitor, investors, and general public by innovation in promotions and creativity. Lastly, the management of Mc Donald`s aim to anticipate the changes in the industry and developing effective strategy for adapting those changes (Luther, 2001).

Among the corporate objectives and goals of Mc Donald`s the first and foremost aim is to achieve 100% of the total customer satisfaction every day in every restaurant of Mc Donald`s around the globe. Secondly, the company wants to increase their market share and market benefits by providing and contributing socially and economically with different countries where they are operating and achieving the 100% customer satisfaction.

Situation Analysis

For analyzing the situation of Mc Donald`s in market place we'll start by analyzing the situation from different perspectives to better define the issue. We then turn to an analysis of strengths of competitors McDonald's and eventually we will make an analysis SWOT that will allow us to define specific solutions to various problems that must be addressed. Since its opening, one of the principles of McDonald's is "QSC & V," which means quality, service, cleanliness and value (Belch, 2012). These four words have guided the development of chain restoration over the past 40 years.

Environment

The industry's fast food "hamburger" is in ...