MC DONALD'S

Marketing Principles

Marketing Principles

Introduction

Mc Donald is one of the most popular brands of the world. It is world's largest food chain restaurant. It operates in 119 countries and serves almost 68 million customers daily. Head quarter of Mc Donald is in United States. Mc Donald was establishing in 1940 as a barbeque restaurant. It was established by Richard and Maurice Mc Donald. In 1948 the product line was reorganized and they changed their business to hamburger. In 1955 Ray Kroc joined this business as franchise agent and spread Mc Donald in the world. Mc Donald is operated as franchise, affiliate or by the corporation itself. From 2007 to 2010 Mc Donald revenues are grown from 27%. It offers variety of food to its customers (Bhasin, 2010).

Discussion

Marketing Mix of Mc Donald

As a brand manager it is important to have perfect 4ps for the organisation. 4ps include elements which are the basic requirements of company's marketing strategies. Without 4ps a company cannot achieve its goals and objectives (Anonymous, 2008).

Product

Mc Donald satisfies its customers by providing products and services to customers according to their demand and requirements. Customers demand changes with the passage of time and Mc Donald has always given new products to its customers so that they don't get bored from same menu. It is very difficult to introduce new product without effecting customer's choice (McKee, 2012). Mc Donald offers its products according to countries demand and their culture. With the help of marketing organizations build competitive advantages by offering their customers unique values and services with the products. By only offering products customers are not satisfied. Marketing manager has to give certain values to customers by marketing activities and build brand image and perception in customers mind to gain competitive advantage (Brandau, 2012).

Price

Price is of the key elements in developing brands ...