MARKETING UNHEALTHY FOOD

Marketing Unhealthy Food To Children



Marketing Unhealthy Food To Children

Introduction

Imagine you are building a new house using only the building materials of lower quality possible that you can find. If you really have talent, you could do so that your house looks nice from the outside. Its internal structure will not be strong at all. Test this house and it is likely to collapse eventually. If by some miracle managed to hold your home, make sure that you will encounter problems on the inside. This is the same with your body. Fill your stomach with unhealthy foods low in nutrients and food industries (including fast food) will deprive your body of nutrients it needs to maintain strength and health (and therefore weaken the structure of your body). You may look healthy on the outside, but if you continue along this path by eating unhealthy foods, it will be harmful in the long run. The constant stress due to lack of nutrients, the food additives, environmental pollutants and pesticides significantly weakens your body. The end result is the appearance of diseases and other health problems.

The utilization of unhealthy foods by children has increased in the recent past. The reason to this mainly is the fact that marketing and advertisements of such unhealthy food items has also increased in the recent past. This has contributed to obesity in children's, which has also led to the development of many diseases in children, in the long run. Therefore, it can be said that marketing of unhealthy foods to children is the cause of obesity and development of diseases in children.

Thesis Statement

Marketing of unhealthy foods to children is the cause of obesity and development of diseases in children.

Background of the Problem

There is a growing concern related to the relationship between the marketing of unhealthy food and soft drinks to children and widespread obesity. This is not surprising: many foods and drinks that are produced for children's sector are considered unhealthy - have high energy and low in nutrients. There is substantial evidence that marketing's influence in shaping children's food preferences. World Health Organization (WHO) has concluded there is probable evidence to the relationship between intensive marketing of fast food (fast food) and products with high energy, and the risk of obesity in children (World Health Organization, 2011). The broadest use of the Internet also has not passed unnoticed for experienced marketers - as they reach out to most of the life space of children (World Health Organization, 2011).

Problem 1

Celebrity Endorsement

First of all, most of unhealthy food is usually harmful to our health and at the same time very delicious. In fact, a lot of children are refusing to eat healthy meals and replace them with sweets. That is why, on the one hand, parents should not take their children to different fast food restaurants. It would be better if they could prepare delicious and healthy homemade food. On the other hand, media is also responsible for advertising healthy products, as they have been using ...