Impact of Consuming Fast Food Products on Children

Children are more likely to influence the purchase of fast food foods due to the influence from packaging. Children have a strong influence on their parent's buyer behavior in food choices for children. That is, to explore parents' perceptions on children's influence and pressure on their in-store buyer behavior.

Marketing techniques in the medium of fast food products centre primarily on the product package, with attractive lettering and images, animated graphics, licensed characters, cross-promotions with television programs, movies and videos, endorsements by sporting and movie celebrities, and novelty packaging. Other marketing techniques include premiums ...