MARKETING PRINCIPLE

Marketing Principle

Markreitng Strategy The Case Of Tanzania Tourism Industry

Introduction

Tourism is defined as those friendly tourist activities with the natural, cultural and social and community values, which allows you to enjoy a positive exchange of experience among residents and visitors, where the relationship between tourists and the community is fair and benefits the activity is distributed fairly, and where visitors have a truly participatory attitude in their travel experience. Tourism is fundamental for the economy of many regions, like Thailand. Because tourism involves attracting foreign exchange, it is generally the only means of economic development for some nations. It provides an opportunity for development, employment marketing and sale of local goods etc. It also helps in creating service industries, which are crucial for the development of a region. Many evolving nations like the overview of tourism as a vehicle for financial development, granted its promise to profit from foreign exchange, decrease earnings and paid work disparities, reinforce linkages amidst financial parts and assist to alleviate poverty. The dispute opposite policy maker is to have a broader viewpoint and better comprehending, that there can be both affirmative and contradictory consequences from tourism development (Chapman, 2003, pp. 331-337).

Tourism, in fact, has a number of features that make it an activity to be considered in the development process, so that its eco proper management can generate a series of positive effects on economic development in any territory. Thus, tourism's development and planning of further improving is very essential for all the countries, especially those whose GDP mainly rely on the amount tourism that take place in the country.

Tourism Marketing and Enhancing the Sale

For enhancing the selling services in tourism and hospitality, it is necessary for an organization from time to time to lower the product prices, or to participate in some prize competition, or to introduce new, attractive packages. (Philip, Cateora and Graham, 2007)

Tourism marketing as a new strategic approach makes a valuable contribution to customer retention, customer communications, sales promotion and acquiring new customers can afford. Further discussed the possible applications of individual applications and opportunities and risks of using social media discussed in tourism marketing. In summary, it can be stated that social media marketing has been identified as promising and future-oriented strategy in tourism marketing. Conclusion: To maximize the potential of social media in tourism marketing efficiently and effectively, we need to define specific, realistic and measurable social media goals and derive a resulting integrated marketing strategy (Ould, 2007, pp. 89-93).

Tanzania Tourism

Tanzania is well endowed with diversified tourist attractions, which could pull in over 10m visitors each year, says the founding chief executive of the Tanzania Tourist Board, Credo Sinyangwe - but the figures currently stand at lm. Sinyangwe argues that allowing more airlines to serve Tanzania would boost tourist arrivals, while relaxing visa requirements, such as issuing them upon arrival, could also attract a resurgence in US and other tourists flying to, and within, the East Africa region (Dau, 2003, pp. ...