MARKETING/ S.W.O.T. / P.E.S.T. ANALYSES

Marketing/ S.W.O.T. / P.E.S.T. analyses

Marketing/ S.W.O.T. / P.E.S.T. analyses

Nevada Micro-brewery's Description and why it will be Successful

Nevada Micro-brewery offers so many delicious choices of fruits that can be used to produce different flavors and satisfy any taste. All signs are pointing to success for Nevada Micro-brewery in the Brazilian market. In line with its strategy to emerge in growing markets, microbrewery industry selected Brazil as a priority for expansion. There is considerable potential for growth in the microbrewery category, thanks to positive macroeconomic indicators and a high level of confidence among Brazilians regarding the future. HJVT Marketing Group also plans to work with Brazil's natural resources and hire the country's abundant labor force. The rapid rate of economic growth, the competition's strategy, and the prospect for creating new jobs all contribute to Nevada Micro-brewery's success in Brazil (Every, 2011).

Marketing/ S.W.O.T. / P.E.S.T. analyses

Throughout the years, Nevada Micro-brewery has diversified into an award-winning brewer and beverage maker, exporting its globally recognized products worldwide. The key to success and also be a mission statement is Transparency. We do the right things. We live as a good citizen and dont cut corners. This principle is one of many that have helped Singha obtain the largest market share for beer in Thailand. Domestically, the company sees strong growth in the beer segment dominated by Singha. It expects local demand to grow 6 percent next year to 1.2 billion liters by inaugurating a new facility in 2009. Aside from Singha, Nevada Micro-brewery sells other beer varieties, soda water, drinking water, ready-to-drink fruit juices, ready-todrink coffee and tea beverages under various brands, such as Thai Beer, Leo, Moshi and B-ing, a flavored vitamin functional drink (Every, 2011).

Although Nevada Micro-brewery got many awards in beer capitals such as Brussels, Osaka, America, Australia and New Zealand but in the word of president you have to dare to challenge the outside world which makes them still not to stop expanding their market and find new opportunities over time. Consequently, we decide to analyze and evaluate them for the purpose of getting insight in their international management plans, their competitive advantages, and their human resource management. Besides, this study is also included with countries analysis, industry analysis, and international market too.

SWOT and PEST Analysis

For the courses of action, we begin with SWOT analysis of Nevada Micro-brewery including with providing the company background. Then we do the countries analysis such as GDP, population size, inflation and business environment in those countries. Next, we also find the information that can be fit to Nevada Micro-brewery products by studying from primary and secondary sources and do PEST analysis. Lastly, we would examine the marketing strategies of Nevada Micro-brewery such as how they trained their employees, how they developed their products, how they could make and retained the international customer relationship in order to penetrate those international markets and find the best way that can make them success in long-term future (Kroft, ...