Marketing Plan: AOL



Marketing Plan: AOL

Introduction

This assignment is based on marketing plan for AOL Inc. It formerly known as America Online, it is a company of internet and media services based in New York. Franchise has sold its services to companies in several countries around the world. AOL has faced a number of lawsuits in the late demands the cessation of billing customers after the accounts were canceled by the company or the same user. In addition, AOL had to change its method of calculating used minutes in response to a class action lawsuit.

AOL is facing a severe completion form the other search engines such as Google, Yahoo. Bing etc. Therefore, there is a vital need that AOL should follow the modern marketing strategies to compete in order to survive and generate profits. The emergence of the "New Marketing" i.e. Web 2.0 has changed the strategic axes of many of the major brands in the global advertising landscape. The reputation that companies generated based on their actions and build brand image in the consumer subconscious is an increasingly important issue (Jobber, 2010).

Product Services Strategy

AOL should go for Search Engine Marketing extensively to target consumers so that the market share could be improved. Another important strategic step would be to adapt the various systems and services for mobile platforms. Like all companies, marketing strategy and development strategy has undergone tremendous changes. Creating a good first impression is important both in real life and in the network. But it's not that simple, AOL must offer innovative features like Google+ Unlike many other social networks profile is wider and has a lot of useful features.

AOL must reposition itself in terms of service offerings so that audiences should give some idea of their personality.

Pricing Strategy Objectives

The main objective and target of AOL pricing ...