MARKETING

Marketing Fundamentals: Blackberry 8700g

Marketing Fundamentals: Blackberry 8700g

Introduction

The BlackBerry 8700g is a most advanced technology device. Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) and T-Mobile USA, Inc. has introduced the BlackBerry(R) 8700g(TM) a powerful device for staying connected virtually anywhere life, or work, takes you. The BlackBerry 8700g is designed to provide uncompromising performance for email, phone and web browsing in an impressive and compact form factor. Featuring Instant Messaging (IM) support for MSN(R) Instant Messenger, AOL Instant Messenger(R) and Yahoo!(R) Messenger, the BlackBerry 8700g provides customers with a variety of ways to stay in touch with friends, family and colleagues. Whether it's through IM, phone calls, or the up to 10 supported e-mail accounts (personal and corporate) you can manage from the device, the BlackBerry 8700g can help you master your busy life.

Because customers recognize the importance of balancing work and life (Enis and Cox 1991, 36-368), T-Mobile and RIM will continue to provide them with all-in-one solutions to stay in touch with the people and information that matter most. With integrated IM support and built-in EDGE capabilities, the BlackBerry 8700g will help customers stay seamlessly connected on their terms.

The BlackBerry 8700g operates on T-Mobile's EDGE network, which provides fast and easy access to data and Internet content while on the go. The BlackBerry 8700g also features a completely re-engineered device platform with an Intel(R) XScale(R) processor, 64 MB flash memory and 16 MB SDRAM, delivering noticeably faster web browsing, application performance and attachment viewing.

BlackBerry is appealing to a widening range of customers that want a more powerful and flexible solution to support their mobile lifestyles. The BlackBerry 8700g from T-Mobile blends performance, design and function to provide an exceptional mobile experience for customers in both their personal and professional lives. Enhancing the calling experience, the BlackBerry 8700g has many premium phone features, including quad-band support, dedicated 'send,' 'end,' and 'mute' phone keys, smart dialing, conference calling, speed dial, call forwarding, speakerphone and Bluetooth(R) support for hands-free use with car kits and headsets.

In addition, the bright, high-resolution landscape QVGA LCD screen (320x240) supports more than 65,000 colours and delivers vivid graphics when browsing the web or viewing image files. The BlackBerry 8700g also features an intelligent light-sensing technology that automatically adjusts the screen and keyboard lighting to provide optimized viewing for outdoor, indoor and dark environments. The BlackBerry 8700g is an iconic device, and with Intel XScale-based communications processor technology, it gives users the added performance and features they want in a mobile device without compromising battery life. With the introduction of the BlackBerry 8700g, RIM and T-Mobile USA continue to demonstrate their commitment to delivering innovative products and services to customers.

Using the BlackBerry Internet E-mail(TM) service from T-Mobile(i), BlackBerry 8700g users will enjoy enhanced Yahoo! integration and wireless synchronization with source e-mail accounts, including real-time delivery of e-mail messages sent to their Yahoo! Mail accounts, the ability to use multiple "sent from" addresses and one-click set up. BlackBerry Internet E-mail allows users to access up to 10 personal and/or work e-mail accounts ...