ADVANCES IN STRATEGIC MANAGEMENT

Advances in strategic management

Advances in strategic management

Introduction to media

The meta-trends that are revolutionizing the communications and enjoyable presentation development are in addition rock other industries. Many businesses can study from this IBM Consulting article's demonstration of movements, its proposed new enterprise type and a scenario of what the development will be like in the year 2010. The dilemma: digital technical knowledge that empowers paying clients to without difficulty exactly reproduce and disseminate new offerings menaces the economics of the development but in addition unfastens new enterprise frontiers. They need to bring ahead an open broadcasting company. The blocked and proprietary broadcasting and enjoyable recital enterprise types of years past will give way to open broadcasting enterprise approaches that will empower forward-looking financial gatherings to exploit noteworthy chances for profitability in these trends.

Virgin Media

Virgin Media Inc. is an American-domiciled British provider of television, telephone and broadband internet services to domestic and business customers in the UK, delivered primarily through its fibre-optic cable network, headquartered on paper in New York City with operations based in Hook, North Hampshire, UK. The company was formerly known as ntl:Telewest following the merger of NTL Incorporated with Telewest Global, Inc. A further merger with Virgin Mobile's UK arm in 2006 created the first "quadruple-play" media company in the United Kingdom, bringing together television, Internet, mobile phone and fixed-line telephone services.

As the only major cable company in the United Kingdom, it competes primarily with the other major pay-TV operator, satellite-based British Sky Broadcasting which currently has more channels than any other provider in the UK, and with Freeview, the free-to-air terrestrial service. While US-headquartered, Virgin Media only operates in the United Kingdom, with headquarters in Hook, Hampshire and its financial base in Bradford.( Garside, 2009 145)

In August 2009, Virgin Media Broadband came out top in an OFCOM broadband speed test in the UK. OFCOM tested typical speeds of broadband services provided by most ISPs in the UK, including BSkyB, BT, Tiscali, AOL, TalkTalk, Plusnet, O2 and Orange. Since most broadband connections in the UK are provided by ADSL, and the quality of individual phone lines varies according to distance from exchange, most landline broadband services are marketed as being the maximum speed that the individual's phone line will support, "up to 8mb". As a result, actual speeds obtained vary greatly, but are always constrained by the individual phone line - the quality of which is out of the control of the broadband provider. Cable broadband has no such speed variability caused by connection quality as the network is fully owned and controlled by the cable company providing the broadband - any slowdowns are wholly as a result of traffic shaping, or local capacity being over-sold or over-subscribed. For this reason, the results showed that Virgin Media's broadband speed was closer to (although still not 100% of) the "up to" figures it advertised, compared to the other providers tested. While landline broadband providers now offer speeds "up to" Virgin's previous top rate of 20mbps, ...