Strategic Management Project - Hewlett-Packard

Abstract

Hewlett-Packard is a global technology answer provider to consumers, businesses and institution. The company's offerings span IT infrastructure, individual computing, imaging and printing. HP Japan's Proposal Centre comprises of a group of Presales Engineers that support the Sales Division through effective groundwork of customer proposals. The prime objective of the Proposal Centre is to advance customer satisfaction and construct quality by explaining customers' little, everyday problems, and one by one. (Barnard, pp. 68-75)

Table of Contents

ABSTRACT3

INTRODUCTION4

RESEARCH AND TECHNOLOGY5

FINANCIAL PERFORMANCE5

SWOT ANALYSIS OF HP6

Strengths7

Weaknesses8

Opportunities9

Threats9

COMPANY ANALYSIS10

EXTERNAL ENVIRONMENTAL ANALYSIS10

Political11

Economical11

Socio-cultural13

Technological14

HP's Micro Environment: Porter's Five Forces15

Rivalry15

Entrants16

Buyers17

Suppliers17

Substitutes18

Strategic Problems and Issues of HP18

ALTERNATIVE PROPOSITION AND EVALUATION19

STRATEGIES FOR FUTURE AND RECOMMENDATIONS21

CONCLUSION22

REFERENCES24

APPENDIX24

Introduction

HP is the biggest consumer IT Company, the world's biggest little and mid-sized business IT Company and a premier enterprise IT Company. No other company boasts as entire a technology merchandise portfolio as HP. We supply infrastructure and business offerings that span from handheld apparatus to some of the world's most powerful supercomputer installations. And we offer consumers a broad variety of products and services that make digital photography, digital entertainment and dwelling printing and computing straightforward without compromising presentation and productivity. (Frank, pp. 24-34)

Hewlett-Packard is actually a thriving company functioning inside the computer and copier industry. In supplement to its gigantic market treatment, HP has furthermore been making billions of dollars through quality products and ingenious development of new technologies (Robert, pp. 14-25). Despite this achievement, the expanding affray in the industry boosts the company to request new marketing strategies that will place its products better in the market. One of the likely solutions for this aim is to go in into internet retailing. This paper will then investigate the resources of the company in supporting this strategy; the weaknesses of HP will furthermore be recognized in this analysis utilizing diverse business analytical tools. (Mulcaster, pp. 235)

Research and Technology

HP's premier global technology company and develop snare income and profit from our earnings from the sale of products, technologies, solutions and services to consumers, businesses and governments. Our portfolio is very broad and encompasses individual computers, handheld computing apparatus, dwelling and business imaging and printing apparatus, announcing schemes, storage and servers, a broad array of information technology (''IT'') services and programs solutions. (Mulcaster, pp. 235)

The HP's Corporate Objectives have directed the company in the perform of its business since 1957, when first in writing by co-founders Bill Hewlett and Dave Packard. "It is essential that persons work simultaneously in unison in the direction of widespread objectives and bypass employed at traverse reasons at all grades if the supreme in effectiveness and accomplishment is to be obtained. "Vision of the hp "Connecting persons to the power of technology "One way of producing this significant conclusion is to proceed through this two-step method :( 1) Perform a desires evaluation to recognize applicable assistive technologies. (Barnard, pp. 68-75)

Financial Performance As on Dec, 2009

Price Ratios Company Industry

Current P/E Ratio 11.9 14.1

Price/Sales Ratio 0.78 1.58

Price/Book Value 2.29 6.04

Price/Cash Flow Ratio 7.20 9.50

Financial Condition

Debt/Equity Ratio 0.47 0.94

Current Ratio ...