Marketing Plan

Marketing Plan: Club Os Belenenses

Introduction

The football club 'Os Belenenses' was formally established on September 23, 1919, with its origins in a group of friends who started playing football in the 1900's when the sport of football started attracting attention of ordinary citizens in Portugal. Later, in 1904, those friends felt the need to organize themselves in order to compete in the Lisbon championships (Adrian et.al, 2011). Subsequently Sport Lisboa was founded using the lands called the Salesias field for football practice along with other events that stemmed out there. For many years, this Sport Lisboa served as a club initiation for most athletes who made up the roster of clubs in the Lisbon area which meant they never managed to get to prominent positions in competitions until in 1919 when a group of athletes decided to found the Football Club named 'Os Belenenses', to which the residents of the area gathered to see the sport activities. (Nine-Lives, 2012)

Throughout its 90 years of life dedicated to sport the Football Club 'Os Belenenses' always been a very charismatic college that has earned the admiration of all and was awarded several medals for services to society, including:

Commander of the Military Order of Christ

Officer of the Order of merit

Order of merit of the Red Cross

Meritorious Cross of Malta

Medal of Sporting Merit

Gold Medal of the City of Lisbon

Facilities

The Belenenses is located in one of the most charismatic places of the capital, in the parish of Santa Maria de Belém, with an area less than 3.4 km2 with approximately 10,000 inhabitants i.e. a population of around 2900 inhabitants per / km2(AFL, 2004). The population of this area of ??Lisbon is a population with a purchasing power of the upper middle class, with a flair for watching sports and using leisure spaces near the residence area

Sports Complex

The complex Athletic Football Club 'Os Belenenses' consists of a stadium, three training camps, a lap pool and two pavilions, one with and one without countertops and open laterally.

Restelo Stadium

The Restelo Stadium is situated in one of the best areas of Lisbon, where one can have a magnificent view over the Tagus River (Ellen, 2010). The stadium was inaugurated on September 23, 1956. The stadium has also been used for many concerts. The stadium has a capacity of 25 000 seats.

Acacio Rose Pavilion

Having a seating capacity of 1,683, pavilion offers practices the following modalities: Basketball, Volleyball, Handball, Figure Skating. This place has also been used a few times for concerts. (FIFA, 2002)

Soccer Fields

Apart from the main field, the Restelo Stadium has three infrastructures in its complex that allow teams to practice Football and Rugby. It is also in these fields where the teams do their training and games. These fields can also be used to rent to the practitioners outside the club.

SWOT Analysis

The football club 'Os Belenenses' is by nature a club with tradition, is a friendly club, these settings coupled with a sustained modernization ...