MARKETING PLAN:

Marketing plan:

Marketing plan:

Executive Summary

Marketing plans are generally used as an overall business strategy for organizations, wherein the current market position and current strategies are discussed and further market opportunities are discussed. In this report, i will be providing an in-depth review of marketing strategies of Houzit, the famous chain of houseware stores in Brisbane Australia, and of two marketing opportunities that the organization can avail in order to be more successful in its future endeavours. The steps that need to be undertaken by Houzits in order to achieve its goals and organizational objectives are also recommended as part of the Marketing Plan, as well as the strategic direction the organization must ensue to generate its required rate of revenue.

Houzit is mainly a homeware chain of stores that can be found in Brisbane, and that has slowly become a household name in all sub-urban and urban homes in the city. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfil the needs of a larger consumer market. Houzit offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.

Strategic Direction and Organizational Objectives

Being a retail brand Houzit caters to home makers through providing them what they need, in a variety that is exclusive to the brand itself. The number of satisfied customers Houzit has managed to garner increases every day and it is testament to the fact that with its expectional design and swift accessibility, the organization's strategic direction has slowly helped pave the road for its success. Its mission is to move forwards in the homeware industry through expansion of business in other cities apart from Brisbane, and judging its success rate in Brisbane itself, the mission aims to be fulfilled by the year 2020. Houzit is a brand that can easily fit into the mould of a national brand, as it caters to its customers needs in a swift manner with an easy payment method even through inter-city methods. Gone national, Houzit is likely to be accepted easily and can fit into the position of a national retain brand. The organization's strategic direction is to rely firmly on three parameters, Quality, Uniqueness and a wide Selection.

As per the organizational objectives, it aims to bring its annual sales to an increase of $ 5 million by ensuring within the next three years that sales figures move from $ 15 million per year to $ 20 million. Apart from this, the organization aims to enlarge its customer base from 10,000 to 15,000. Houzit is based in Brisbane but one of its obvious organizational goals is to form strong brand recognition in other cities as well through well-placed and thoroughly researched marketing ...