Marketing Plan

Marketing Plan

Introduction

Marketing plans help businesses to formulate effective marketing and promotion strategies that enable them to identify various factors that affect the product in the target market. As a result, the business is in a better position to launch the product successfully, reducing the risks of failure as a result and maximizing sales. This paper outlines the marketing plan of a company planning to launch a bath cream product into the markets of Ghana.

Discussion

When entering the market of Ghana, it is important to keep in mind a number of external factors that may inevitably affect the marketability of the product. ...