Marketing Plan



Executive Summary

In this study, we try to explore the concept of landscaping business in a holistic context. The main focus of the research is on establishing landscaping business in a new market. We have taken the company named as Valley Crest Landscaping Company who wants to expand its business in the suburb area, which is New Jersey. The paper will present a marketing plan for the company regarding its initiatives and actions which it will consider to expand its business sin the New Jersey. This marketing plan is about a landscaping company which wants to start its landscaping business in New Jersey. The name of the company is Valley Crest Landscaping Company. The success in the business of landscape depends on a number of factors, both external and internal. However, the most important factor is the ability of attracting and retaining the customers. Customers are the one who generate the revenue of a company, and it is this factor which keeps a business moving forward. Developing and implementing an effective marketing plan is one of the most efficient ways of addressing this vital need. The paper will propose a marketing plan which will describe the business functions, background of the company, and marketing, finance, and other details of the business. The goal of the Valley Crest Landscaping Company is providing the service of high level in the industry of landscaping in the area of New Jersey, and to be recognized for the quality of its landscape designs work and commitment to the clients. Currently, the company's is established in California, USA.

Executive Summary1

Introduction3

Current Situation and Trends4

Performance Review6

Key Issues7

Objectives8

Marketing Strategy9

Action Plans9

Projected Profit and Loss Statement13

Controls15

Contingency Plans16

References18

Marketing Plan

Introduction

The landscaping services in the country are in demand recently. First of all, it is connected with the development of construction business in the country, while it also helps in increasing the level of income (the emergence of the middle class, which will be the key of our clients) and the emergence of the need for aesthetics and designs. The paper will discuss the company's marketing plan to establish its landscaping business in the area of New Jersey. The company uses its green thumb for providing the landscape maintenance and construction, irrigation, lawn care, golf course construction, site engineering and nurseries.

Valley Crest has grown more than two million trees for relocation, has maintained the outdoor and indoor gardens and has also restored wetlands. The company franchises the maintenance of landscape services as well. The most notable clients of the company are the Centennial Olympic Park in Atlanta, Nixon Presidential Library and Caesars Palace in Las Vegas. The company was founded in the year 1949, as a small neighborhood landscape retail nursery, and has now more than hundred offices all over the world.

Experienced entrepreneurs in the field of landscape recommend creating a firm that offers a full range of services; such as planting, lawns, drainage, paving, electricity, sewers, gazebos, outdoor lighting, small architecture, streams, fountains, automatic watering, flowers, ...