MARKETING MIX

Marketing Communication Mix

Marketing Communication Mix

Marketing Communication Mix

Marketing mix is one of the essential parts in the area of marketing. It comprises of four major parts that are product, pricing, placement and promotion, which are also known as the four P's of marketing. (Hart, 1997)

Unilever as an Example

Unilever has always been a believer in the power and strength of their brands that they can help in improving people's lives. (Chakravarthy, 1996)

Product

It includes complete features and is comprised of goods and the related services that a particular company offers its customers. The product strategy and policy is of prime importance to an ...