Marketing Mix

[Name of the Institute]Marketing Mix

Best Time to Promotion a Product

These patterns naturally invite a search for theoretical explanations. In line with the importance of price promotion, there is substantial research in the area. Past research has identified various factors that make short-term price reductions an optimal choice. Monroe in many of his studies shows that stores may use price promotion to exploit information heterogeneity among consumers. In equilibrium stores randomize prices over a continuous support up to the consumer's reservation prices. Gabor further analysis by studying the impact of a market for price information on retail pricing strategies on the homogeneous product market it serves.

Along a similar line, analyzes differences in consumers brand loyalty and shows that firms employ mixed pricing strategy to attract brand switchers where sellers of a durable good offer price promotion to optimize differences in consumer's preferences. In a similar setting examines inter temporal demand effects as an explanation of price promotions. However, also explores it helps the firms price promotional strategies in a repeated game setting, but he interprets such strategies as implicit collusion between national firms in order to deter entry. In yet another approach Oxenfeldt show that retailers offer price deals to transfer inventory carrying costs to consumers (Agrawal, 1994).

Ways of Reaching the Audience

The main aim of the company is to employ a wide range of marketing communication tactics catering the target market. However, this will depend on the customer nationalities, geographical location, gender and age group. To achieve this, we focus on introducing new products through marketing communication group that can strengthen the brand position. These promotions are in the form of visual aids and point of purchase advertising. In connection to this, we tend to continuously aims to apply marketing tactics that are appropriate with the people who reside in these continents or nations. 

For instance, aside from traditional advertising in the form of television and billboards, we also make use of contemporary marketing instruments such as the Internet. Some marketing objectives are employing cost effective marketing programs and translate the brand equity in the marketing communication. This is done so as to show the social responsibility aspect through brand communication. To utilize the online marketing medium effectively it is necessary to target the potential customers.

Cost Effective Marketing

The cost effective marketing programs can be achieved through online marketing. We focus on increasing its presence on the online social media to expand market share. Strategies targeting the company's employ different strategies to target immediate consumers such as celebrities and other models. The targeting strategy includes general consumers, professional and celebrity athletes and college athletic teams. This strategy is helpful in reaching a large number of athletes. The second targeting strategy that the company uses is the designing of product destination. For instance, if a celebrity athlete sponsors a specific brand of energy drink, the association will be considered very much successful. 

For the future, it seems that Bradford needs to continue to promote its reputation as a long-standing Australian company with seven decades of experience. Its sales are increasingly tied to new housing and renovations as the retro fit ...