Coca Cola was unquestionably the most famous fizzy dink in the market early 1886. It is the resplendent symbol of commercial industry. Once the Coca Cola managers understand its internal and external position in global market, it will motivate managers having an idea of what the customers need. Because of this, they can easily develop a marketing strategy. However, Coca Cola is also in trouble due to there are new competitors in market. According to the Guardian Newspapers Limited 2005, Pepsi is well known as the drink influences to the market as well as Coca Cola. In this ...