Marketing Mix

Marketing Mix

Introduction

Amazon Kindle is developed by Amazon and is an e book reader that makes digital media accessible through wireless connectivity. The users can download, shop, browse and even read e-books over the website. Amazon has also come up with the physical devise called E Ink electronic paper to help readers read the e books over it. The power use for the devise is very low and it is just like reading the paper. The devise displays the content in 16 shades of gray.

When comparing Kindle with the competitive brands, it is important to state that the competition in this product category is very tough. This competition increased further when Samsung launched its latest hardware in the form of a 7 inches Smartphone tablet. Samsung is well known for its android hardware manufacturing and has a reputation as the bets company from the South Korean market. The Product is called Galaxy Tab 7.0 Plus. Unlike the Kindle, this is not just a tablet but also incorporates SIM cards and is almost like a phone. This is not the end to the tablet war that is going on among Kindle and Galaxy Tab. More such tablets expected to come up by the end of the current year. When it comes to the screen size both Amazon Kindle and Samsung Galaxy have the same screen size i.e. 7 inches. The display for the two tablets is much better than iPad 2 which as the Amazon Kindle uses IPS LCD Gorilla Glass display for displaying 169 ppi or pixel per inch and a variety of 16 million colors. The modification in the Galaxy is that this time round, Samsung has not used its signature AMOLED display technology. It is an LCD display this time. Hence, in terms of screen size and display Amazon Kindle surely takes the lead over Samsung Galaxy Plus.

Hence, through facilitation of customers Amazon is taking a new direction in the highly competitive tablet market. Though competitors are also trying their level best to come up with the best strategies and provide their customers with the best features at the best possible price, but Amazon Kindle has its own loyal customers and the marketing mix strategies employed by the company are working in its favor.

The Marketing Mix for Kindle

The marketing mix for Kindle is quite strong. The product is placed right and Amazon is employing a good promotional strategy to make it a success. The pricing strategy adopted by Amazon gives it an edge over other rival brands such as Sony's upcoming Reader PRS-T1 and Barnes & Noble's Nook Color as well as the Samsung Galaxy Plus. There are no concerns as to the quality of the product and the devise is workable with Android which makes it easier for customers to use it. For some who have already brought the product, the devise is more valuable these days than any other devise has ever been. The company offers functionality with a ...