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Digital Advertising / Marketing World
Digital Advertising / Marketing World
Introduction
Marketing and advertising considered as the basic tools for the progress in growth and development of the organizations. One of the most primary concerns for the organizations to improve their marketing and advertising agencies leads towards the media war. With the ...
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MARKETING MANAGEMENT
Marketing Management
Marketing Management
1. What are the various steps a company can take to improve the quality of its marketing intelligence function?
Marketing Intelligence is defined as those credible sources, surveillance and speculative technique, which tend to yield valuable information to managers, researchers and forecasters involved in highlighting the trends ...
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MARKETING RESEARCH
Marketing Research
Marketing Research
The Problem
Lately, the number of applicants in The University of Milton School of Business has been disappointing. Before they mount a marketing campaign to try to stimulate more applications, they have decided to conduct some marketing research. Therefore, the University of Milton wants to find out the ...
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MARKET SEGMENTATION
Market Segmentation
Market Segmentation
Introduction
A market comprises of individuals and organizations that are in need, and they have money to spend for their wanted desire. However, in most of the markets needs and desires of the buyers are not same they vary from person to person.
Corporations and their marketing managers ...
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IMPORTANCE OF STRATEGY PLANNING
Importance of Strategy Planning
Importance of Strategic Planning
Importance of Strategic Planning
Strategic Planning provides a framework for organizational activity that could lead to better performance and greater sensitivity of the organization. Managers have found that defined mission of the organization provide proper direction and guidance to employees in their ...
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ENTERPRISE DEVELOPMENT STRATEGY
Enterprise Development Strategy
Enterprise Development Strategy
Introduction
The service is software engineering and following is the competition research in the market of software engineering. This business involves the development, maintenance and publication of computer software (Ambriola 1997, 283).
Companies
The famous and known companies in software industries are Google, Linux, IBM, Microsoft, EMC, ...
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THE ROLE OF SOCIAL PUBLICS IN MARKETING
The Role of Social Publics in Marketing
Abstract
This essay examines about the role of social publics in marketing and its need for the autonomy to reach its full potential. The research identifies that the public relation in marketing must retain its own identity while working with ...
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SAMASUNG ELECTRONICS
Samasung Electronics Case Study
Samsung Electronics Case Study
The marketing strategies use by samsung
Samsung's marketing techniques minimized the necessity of channels, as their approach was to provide a lower cost product which would appeal to buyers. Samsung's strategy differs from those in the marketing industry which is specific to a ...
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THE MARKETING ENVIRONMENT
The Marketing Environment and Consumer Choice for ZEVs
The Marketing Environment and Consumer Choice for ZEVs
Introduction
The issue of Zero-emission vehicles has been creating a huge amount of concern in recent times, especially for the public-policy deciders and the marketers (Ewing & Sarigullu, 2000, 1006). The increasing pressure from ...
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MARKETING MANAGEMENT
Importance of Interpersonal Relationship
Importance of Interpersonal Relationship
Introduction
Customer relationship management and Interpersonal relationship management in general is hot topics for managers and academics alike. This paper focuses on assessing the impact of CRM. Many organizations have embraced relationship management and its focus on customer lifetime value.
Interpersonal Relationship management is a ...