LinkedIn and E-Commerce



LinkedIn and E-Commerce

Introduction

LinkedIn is a social community that connects professionals around the world. Unlike the other social communities, LinkedIn has developed its own presence in the online networking community. LinkedIn tends to dominate the online networking through the incorporation of business to business networking which is the focus of the online community of LinkedIn. This focus serves as the productivity tool for the professionals or growth seekers of a specific industry, who can get reference checking for professionals, get expert advice or even recruit. This paper discusses the success of LinkedIn in the recent years regarding the community creation along with the characteristics of the particular community involving the participants of LinkedIn. It also analyses the concepts in e- commerce that are being applied by LinkedIn in order to form the strong community online.

Community Creation and benefits to the participants

The segmentation of the online community by LinkedIn has proved to be a success for the online network. It is not purely a social networking tool that connects people but it provides something more than that. The involvement of Business to Business concept in the infrastructure of LinkedIn has provided ultimate benefits to the participants involved with LinkedIn. The successful creation of a specific online community is due to the professionalism that is being implemented in the formation of the social networking site. The sharing of information among the professionals and industry experts provide more detailed opportunities to the people who seek for a growth in their career. The employee seekers could also get required personnel for their organization with the help of LinkedIn. The characteristics of the people who use LinkedIn include highly professional or people having an intention to grow higher in the corporate sector. There is a diversity that could be seen among the participants ...