Internet Marketing

Outline

Introduction

Internet marketing is a component of electronic commerce. It is also called online marketing. In this paper I am going to focus on internet marketing strategy of Coca-Cola.

Thesis Statement

Internet marketing has proven to be most effective marketing tool and undoubtedly coca-cola has almost perfectly used internet as effective marketing tool.

Company's Overview

Discussion

Key Marketing Concepts and the Internet

The Internet as a Planning Tool and Data Source

The launch of a new product

Objective of the Campaign

Target the Campaign

Campaigns SMS / MMS Push

Operation of SEO

Banners

A treasure hunt accessible via your mobile

The Results of the Mobile Marketing Campaign

Interactive Viral Marketing

Conclusion

Internet Marketing

Introduction

The internet is an instrument that can be used for various purposes. In recent times, there has been an intense use of the internet in the realm of business, especially marketing.The World Wide Web is becoming the most powerful tool for organizations and individuals (Lee, 2003). It is almost considered must for business to have a website, and many businesses have dedicated a lot of time and energy on making their websites both attractive and usable. Additionally, there is also a growing trend of using social networking sites to market one's organization. Sites like Face book, Twitter, LinkedIn, MySpace, Flicker, and YouTube are all becoming the fastest, cheapest, and best ways to reach certain demographics.

Internet marketing is a component of electronic commerce. It is also called online marketing. It may include such parts as Internet integration, information management, PR, Customer Service and Sales. E-commerce and Internet marketing become popular with the expansion of Internet access and are an integral part of any traditional marketing campaign. Internet marketing is fundamentally to enable consumers to receive information about products. Any potential user can, using the Internet to get information about a product, as well as buy it. Although, if there will be information about a product, or it will not find, it is likely he will get another product from a competitor. With a growth rate of 7% to 11% per year, the Web offers an opportunity for economic expansion very important, whether a business is a small or medium business, e-commerce, self-employed. In this paper I am going to focus on internet marketing strategy of Coca-Cola (Bashin, 2011).

Thesis Statement

Internet marketing has proven to be most effective marketing tool and undoubtedly coca-cola has almost perfectly used internet as effective marketing tool.

Company's Overview

The Coca Cola Company was established in 1886. Its headquarters is in Atlanta, Georgia with local operations in over 200 countries around the world. E. Neville Isdell is the Chairman and CEO. This centralized company got made of a Board of Directors, Executive Committee, Operating Group Leadership and Corporate Functional Leadership.

Discussion

Coca-cola uses internet as an important communication and planning tool for promotions and advertising. Coco-cola invests around $10 million every year on worldwide web marketing campaigns. When customers visit company's website (www. Cocacola.com), he/she can see that company had invested huge in various diverse products. Marketing strategy of Coca-Cola is very different when compared with Pepsi though they share same ...