Johnson & Johnson (J&J)

Johnson & Johnson

Introduction

History of the Johnson & Johnson Company

The founders of Johnson & Johnson (J&J) were three brother named Robert Wood Johnson, Edward Mead Johnson and James Wood Johnson. This company developed an improved sterilizing technique for catgut sutures. Johnson & Johnson is an American based company founded in 1886 in New Brunswick, New Jersey. It is one of the world's largest manufacturers of products pharmaceuticals, medical supplies, hygiene products, health and cosmetics and also provides related services to consumers and health professionals. The capital stock of this company is a component of the Dow Jones and this company is listed in the Fortune 500. Johnson & Johnson is known for its corporate ethics and its ranking at the top of stable Survey(360.datamonitor).

National Corporate Reputation in the U.S. conducted by the firm Harris Interactive. The headquarters of the company is based in New Brunswick, in the State of New Jersey. The company, which has over 250 subsidiaries, operates in over 57 countries. Its products are marketed in over 175 countries. Johnson & Johnson owns many famous brands of medicines and first aid supplies. Among its consumer products well known, there are bandaids and bandages Band-Aid, medication Tylenol, baby products Johnson's Baby, the skin care and cosmetics Neutrogena and Roc, gels, facial cleansers Clean & Clear contact lenses (www.jnj.com).

Three main areas of activity:

The following are three main activities of Johnson & Johnson:

Consumer Health Care (consumer products);

Medical Devices & Diagnostics (products for hospitals: medical products and equipment);

Pharmaceuticals (Pharmaceuticals).

Total numbers of employees in Johnson & Johnson are approximately 114,000 as of December 31, 2010. The revenue of the company reported in 2010 is $61,587 million a decrease of 0.5% over FY2009. The company's operating profit in 2010 was $16,527 million which is an increase of 6% over FY2009. The J&J net profit in 2010 was $13,334 million which is an increase of 8.7% over FY2009 (www.investor.jnj.com).

Major Products and Services

The following are the major products and service of Johnson & Johnson

Product Categories 

Brands 

 

 

Allergy, cold and flu treatment 

Aveeno 

Baby care 

Band-Aid 

Cardiology 

Carefree 

Contraceptive 

Clean & Clear 

Dental care 

Concerta 

Denture care 

Ditropan XL 

Dermatology 

Duragesic 

Diabetes care 

Floxin (ofloxacin) 

Family planning 

Johnson's 

Feminine hygiene 

Levaquin (levofloxacin) 

First aid 

Listerine 

Gastrointestinal 

Lubriderm 

Hematology 

Pepcid 

Immunology 

Remicade (infliximab) 

Medical devices and diagnostics 

Risperdal (risperidone) 

Neurology 

Splenda 

Nutritionals 

Stayfree 

Oncology 

Sudafed 

Orthopedics 

Topamax (topiramate) 

Pain relievers/analgesics 

Zyrtec 

Skin and hair care 

 

Urology 

 

Virology 

 

Vision care 

 

Women's health 

 

Key competitors of Johnson & Johnson

The main competitors of Johnson & Johnson are GlaxoSmithKline, Pfizer, Procter & Gamble and Sanofi-Aventis.

Mission and Vision of Johnson & Johnson

The mission of Johnson & Johnson defines the business which is dedicated to the organization, covering the needs with their products and services, the market where the company develops and public image of the company. On the other hand, the view defines and describes the future situation you want to have the company, the purpose of vision is “to guide, monitor and push” the organization to achieve the desired state(://www.investor.jnj.com).

Moreover, the value ??defines the set of principles, beliefs, and rules governing the management of the organization. Constitute the institutional philosophy and support of organizational culture. With the theory mentioned above, we will analyze the creed of Johnson & Johnson. The company also says of his mission: ...