JOHNSON & JOHNSON'S BABY SHAMPOO

Johnson & Johnson's baby shampoo

Johnson & Johnson's baby shampoo

The growth and development of retail brands has experienced considerable change over the last few decades. For many retailers the strategy of offering a lower quality, lower price own brand alternative has altered to one of directly competing with manufacturer brands in terms of quality, design and packaging. In turn, consumer acceptance of retail brands has grown, with many consumers now believing they represent good value for money and having as much confidence in retail brands as in manufacturer brands. For some consumers, retail brand products are regarded as ...