Internet Technology, Marketing, and Security

Internet Technology, Marketing, and Security

Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes

Social marketing is a combination of two core aspects, two words - social and media marketing. To individually assess the kind of influence that each has upon a particular individual, both these components play an essential role, paying critical services to the development and the establishment of a strong customer base.

With an in-depth of assessment of each, media marketing implies promotion of communication channels. With technology developing so fast, it becomes easier by the second to connect to people from one end of the world to another. These days, with the adoption of social platforms, not only has it become evident for the people to extract and obtain the relevant information, but it also called for bridging multiple segments and masses and bringing them together into one platform (Evans, 2008).

One reason is the notion of flexibility. We are now living in the world today, where individuals, consumers and customers, companies and corporations, businesses and business leaders are in constant rapport, who are not only making way for a better understanding of the changes and the challenges that have been intended altogether in the long run.

Success with social media marketing depends upon careful, upfront identification of objectives, strategy and marketing plans. Good objectives are well defined; they must be clear, targeted and measurable. Social media target marketing includes more than traditional profiling; it considers the segments' savvy and usage of social channels (Halligan and Shah, 2010).

Usage underlies user experience, and social media planning should include identifying a desired, online, consumer experience. It is important to reference a company's broader marketing plan, and then to form one specifically for social media as well. Strategic social media marketing is not immediately “happened upon;” it is beneficial for organizations to begin in an experimental phase with social media tactics and tools.

The goal, however, is for organizations to mature in their social media marketing approach, and organizational structure, empowering their successes in social media. Just as clear company structure is important, a corporate social media policy also helps by clarifying organizational support and boundaries for social tools and approach (Kabani, 2010).

Social media marketing should be planned as part of an organization's marketing plan. Like integrated marketing communications plans, organizations may also develop stand-alone plans offering greater social media marketing.

Analyze the advantages and disadvantages of Social Media marketing for business entrepreneurs

Forward tracking requires the analyst to develop tracking mechanisms prior to launching the activity or campaign. Forward tracking is the most accurate approach because it enables the account team to develop a mechanism to track exactly the data desired (Kerr et.al, 2012).

Coincident tracking begins during the activity or campaign. This method relies on data we gather at the point of interaction or point of sale. Reverse tracking is conducted after an activity or campaign has concluded. This approach also uses residual data and may include primary data collection such as surveys ...