INTERNET TECHNOLOGY, MARKETING, AND SECURITY

Internet Technology, Marketing, and Security

Abstract

In this research we aim to discover the perception of “Internet Technology, Marketing, and Security” in a holistic perspective. The research examinea various aspects of “topic” and tries to gauge its effect on “subtopic”. Finally the research describes various factors which are accountable for “Internet Technology, Marketing, and Security” and tries to describe the overall effect of it on “EBay.com”.

Table of Contents

Introduction1

Discussion and Analysis1

Credentials of eBay's improved2

Marketing Strategies of EBay.com3

Security Measures taken by Ebay.com5

Conclusion6

Internet Technology, Marketing, and Security

Introduction

EBay is a very famous company in USA which was established in September 1995 by the Iranian computer programmer Pierre Omidyar. Initially, he made his own personal website and gave it the name of Auction Web. All these developments took place when the Internet and the concept of World Wide Web were relatively new.In the year 2009, the number of internet users increased rapidly from 50,000 to 10 million people respectively.In the year 1996, people started taking interest in the internet and participated in internet shopping. Although during those days, there was no reliable payment system which would keep both the buyer and seller secure. The concept of Encrypted websites was not there at that time but it got developed after few years. Since those years till today Ebay has evolved into a huge name in online retail, beating its competitors and becoming the number one online retail store.

Discussion and Analysis

Off-price clothing sites which require users to sign up to member-only sales, such as vente-privee which launched in 2001, have surged in popularity over the past few years. EBay is seeking to capitalise on the trend of bargain hunting which is expected to continue as a large proportion of Western Europe, where several of these sites operate, continues to struggle with a weak economic environment. Vente-privee has expanded into Spain, Germany, Italy and the UK since 2006 and recently launched in Belgium and Austria at the end of 2010. However, there is still a great deal of potential for growth for member member-only sales websites. According to eBay, they currently account for 20% of the online fashion market in Europe (Ennico, Shebley, 2009).

Brands4friends is the leading member-only sales website in Germany and is also present in Japan, the UK and Austria. These types of websites are experiencing such success as in addition to offering discounted prices they also give members an air of exclusivity as companies such as Cocosa only allow new members through invites from friends who are already signed up. They also have a stronger focus on designer brands than other discount clothing websites, so the consumer base is often wealthy. EBay is wise to tap into this area where the targeted customers are either bargain hunters, loyal designer label followers or wealthy fashion-conscious individuals. All of these groups are likely to spend regularly on clothing and look for the best deals online, so are ideal customers for any fashion business (Collier, 2009).

Credentials of eBay's improved

In spring 2010, eBay revamped its Fashion ...