Implementation of Marketing Plan

Implementation of Marketing Plan

Introduction

The aim of this paper is to provide a marketing plan for Car-e Rental Inc. It will include the promotional strategy on the market mix plan of Kwick which is a paper reservation and pickup of car services for the premium customers of the company. This paper will include strengths and weakness of the company along with recommendation of how it can leverage the strengths to address weaknesses.

Discussion

Promotional Strategies

Promotional activities are important for introducing new products and services in order to create the awareness of the brand. Promotional activities can provide many potential benefits ...