MARKETING PLANNING

Marketing Planning

Marketing Planning

Task # 1

Marketing is defined as the set of business activities that directs or guides the flow of goods and services production to the consumption centres. For the Portakabin, Marketing audit is similar to the financial audit of the company or their business. Marketing audit is concerned with the appraisal and review of the current marketing activities. Portakabin attaches great importance to social interests, the initiative to undertake social responsibilities of consumers, the environment, and integrated into the organizational and operational strategies, the formation of a good commercial operation mode for the enterprise and economic development into the infinite vitality, to become most profitable (West, 2010).

There are various implications of marketing over implications of marketing that might have had for Portakabin. The planning process is a proactive strategic business and seeks to focus only on feasible objectives of a company. The professionals should have the necessary tools to produce a document that considers the planning and implementation of strategies that will maximize the benefits of the company for that work. A strategic marketing expert will know the functions, features and applications of a marketing plan.

Marketing planning at Portakabin is an ordered set of steps and actions associated with a situation analysis of the environment, goal setting business planning, business plan development, its promotion to market intellectual property, as well as implementing a business plan, its promotion and monitoring its implementation. The main elements of the business plan for the Portakabin are the title page, introductory part, the analytical section, informative and sections of corporate planning. Business planning is logical presentation of documents; convince investors of the benefits of the project. When developing a business plan is determined by the viability and future sustainability of the enterprise, projected to various kinds of risks, and business prospects are determined through quantitative and qualitative indicators (Piercy, 2010).

International Marketing for Portakabin is the process undertaken by entrepreneurs with the purpose of conducting the goods and services they produce for the international market, so as to make them available to their customers or users. However, the process for achieving this is not as simple as its definition because, in principle, we should consider the basic differences between domestic trade and international trade. Is important for the management of Portakabin be clear about representing this type of marketing, scope, and especially not neglect their own benefit management. Therefore, we must develop a marketing program around the variables of the marketing mix: product (service), the pricing structure, the system of distribution and promotional program.

Task # 2

(a)

The marketing audit features are as important an equally applicable to both existing businesses and companies, and existing types of business and new projects. It does not matter whether it is large or small business. The marketing audit stages are to see the evaluation of the information management, not as the availability of powerful software but the function of the single-house data-processing system. The factors that must be considered by the Portakabin to plan its future ...