HEALTHCARE MARKETING PLAN

Marketing Plan for Phoenix Medical Center

Writer's Name

Writer's University

Abstract

The aggressive tax incentives and reasonable real estate prices in the Tooele valley have led to sustainable business development and growth. Phoenix university of the medical center decided to avail this opportunity by planning a trauma center in the area. This paper presents a comprehensive marketing plan of the Phoenix healthcare center, the objectives and strategies it will adopt to capture the market. Moreover, it also presents the research on industry and environmental assessment.

Table of Contents

Abstractii

Introduction1

Mission1

Industry Overview1

SWOT Analysis2

Strengths2

Strong Communication Network2

Well-Managed Transportation System3

Analysis of Medical History3

Weaknesses3

High Level of Indebtedness Affecting Financial Flexibility3

New Entrants in the Market4

Opportunities4

Favorable Trends in Health Care Spending to Drive Growth4

Increasing Awareness of Trauma4

Aging World Population Increasing Healthcare Spending5

Threats5

Shortage of Qualified Healthcare Professionals Likely to Affect Margins5

Competition from Other Healthcare Centers6

Stringent Regulatory Compliance could make the Business Environment Difficult6

Marketing Objectives and Strategies7

Lifestyle Profile for the Neighborhood7

Conclusion8

References9

Marketing Plan for Phoenix Medical Center

Introduction

Phoenix healthcare center is a healthcare services company that will serve as a trauma center in South Main Street of Salt Lake City. Primarily, it will function as a triage center and collection point for patients in the surrounding locality. Patients requiring severe medical assistance will be stabilized at the facility and then transported to the University of Pittsburgh Medical Center for advanced care.

Mission

To develop and encourage a continuum of care that caters to efficient delivery of emergency medical treatment for people with severe traumatic injury, to minimize the risk of permanent disability or death, and to ensure that the needed resources are on hand and the essential infrastructure is in place to deliver the “right” patient to the “right” facility in the “right” amount of time.

Industry Overview

Trauma has become an epidemic in America, costing the lives of around 140,000 people on an annual basis. It is the main reason of disability in individuals below the age of 65. Field of medicine has made amazing advances in the last forty years, but the battle to halt the trauma epidemic has seen a very nominal success. One of the reasons is that the specialties of emergency treatment and trauma care are comparatively new. The idea of early field intercession and immediate conveyance to chronic care center with expert health care personnel prepared to offer early, immediate and quality care is lately developed. Another factor is that the injury prevention suffers from a lack of immediacy. Over thirty percent of all trauma deaths take place within few hours of the injury, usually from internal bleeding or shock.

Throughout 2000-2009, the largest per capita healthcare expenditure in the world was of the American economy. The health care industry showed growth of 7% annually. It was stimulated by growing demand for medical services from the ageing population.

The market expanded by 85% in 2008, reaching a total value of USD1.9 trillion. Households remained the primary customer group, accounting for 92% of the demand in 2009, and their spending on medical services increased by 86% over the period.

Hospitals continued to represent the main source of income for ...