Health Care Marketing in Practice

Health Care Marketing in Practice

Introduction

The current strategic positioning of our organization, Lulu Healthcare has to be analyzed in order to present a better marketing plan. To gain a better insight we have chosen Atos Heathcare to assess their marketing plan and product/market matrix so that we can bring propose better plan for our organization.

Discussion

I have selected this website because it will help attract our customers. The website is elegant and simple and uses a lot of picture which makes it interesting to the viewer. There is a lot of potential in attracting as information about their awards and services is all available there and makes it easy for customer for making its mind. A strong online presence boosts ours marketing attracting and is very effective in attracting customers as nowadays it is the rule of the digital age cannot forego the importance of a good website (www.atoshealthcare.com). The message is clear and the site easy to navigate.

Atos Healthcare caters to segment of complex and large organization. They offer customized employee assistance service in order to decrease the level of absenteeism, sickness, and increase productivity of the employees. Attos have developed relationship with private and public organization and provide with excellence in healthcare.

Marketing Plan

Atos Healthcare plans to grow and establish a great share in the healthcare industry. This can be done by appropriately using the product/market matrix in order to achieve this goal.this matrix helps in analyzing the position of the organization and the different strategies it can use to achieve its objective (Berkowitz, 2011). It caters to the opportunity that prevails in the existing or new market, relevance to new or existing product also highlighting the risk associated with the strategies. The strategies that Atos Healthcare can implement are

Market Penetration

Product Development

Market Development

Diversification

Market Penetration

This strategy involves increasing ...