CRITICAL ISSUES IN MARKETING

Critical Issues in Marketing



Critical Issues in Marketing

Canadian business sectors of life sciences and health services are under enormous pressure in the current context of marketing.  By leveraging their knowledge of life sciences and health services, professionals from Deloitte can help understand all the nuances of the industry so that one can achieve the long term goals and can also give the tools that one needs to fulfil the responsibilities to the public and other interested parties. Drawing on industry best practices, they can help one increase the efficiency while allowing one to stay focused on the patient and reinforce the strategic direction without losing sight of the ever-changing landscape sector. In the U.K. there are over 800 thousand doctors and two million nurses and several million other health workers (Baker, 2000,, 1).

The rise of private hospitals has greatly improved demand for public health services, but also increased the growing competition between hospitals. Although the national policy has established the legitimacy of private hospitals and equal status with public hospitals, many hospitals still face huge crisis. Lack of long-term development plan for hospital strategic thinking is the major factor. Hospital managers cannot amend their own strengths and weaknesses, environmental change and development, and inadequate understanding of the threat. The quick success, focus on short-term benefits, ignoring the long-term strategic development is the problem. Therefore, learning about advanced management experience as to enhance the strategic management of private hospitals, for the sustainable development of the hospital is very important (Baker, 2000,, 1).

The health care industry faces several aspects of marketing in the business aspects of their practice. There is more direct-to-consumer marketing in the United States of health plans and pharmaceuticals, costs that eventually reach payers. Research and development spending on pharmaceuticals and other technologies is also higher in the United States.

A trend toward increasing decentralization of healthcare in United States will also shape the evolution of the American pharmaceutical market. Because regional governments are now responsible for their own healthcare budgets, many of them want to exercise greater control over pharmaceutical pricing and reimbursement decisions, prescribing guidelines, and cost-containment strategies. Over time, the American market is likely to become increasingly fragmented along regional lines, presenting new challenges for pharmaceutical companies. Manufacturers will need to develop regional marketing strategies and may eventually even have to negotiate pricing and reimbursement terms region by region (Bigne, 2002,, 87).

Proper strategic management should be implemented in the hospital administrators in large part dependent on the leadership ideas and leadership. The hospital's top leadership must be strategically managed. First of all, develop a clear overall strategic development objectives, consistent with the facts to establish market position and identify the hospital involved in the business. This process should take full account of the advantages of the hospital.  The big advantage of the hospital should be a variety of resources, and services through the provision of specialist features and differentiated competitive advantage.

Second, the decomposition of the overall strategic plan to the various functional departments such as finance, human resources management, logistics ...