MARKETING RESEARCH “GUEST SPEAKERS”

Marketing Research “Guest Speakers”

Marketing Research “Guest Speakers”

Firm IDEO's Design CEO Tom Kelly shares an example that demonstrates the value opportunities that may arise when designers, inventors and entrepreneurs see with fresh eyes. He refers to call his company to develop a new toothbrush for kids. Instead of scaling back the product - is an industrial standard that fewer people need less product - his team have done hands-on field research, and noticed that children tend to grip a toothbrush in their fist, demanding chunkier, larger design. A new look at old Re product invented, made a bestseller in ...