GREEN MOUNTAIN RESORT

Green Mountain Resort

Introduction

Strategy is a concept that defined in probably as many ways because of the increased centrality of this concept in modern management, the various ways in which it conceived to be understood. Strategy defined as a multidimensional concept, which goes into the very heart of business and organizations. It thought to be concerned with all the critical activities or issues facing the business, providing a course of action for meeting the challenges facing an organization (Ferlie and Ashburner, 2001,136). Strategy may also be seen as defining the operational responsibilities of the different managerial hierarchies within the organization and the roles various stakeholders should play. The focus here is on the corporate strategy, the business strategy and the functional strategy.

Finally, strategy may be defined from a more ideological perspective as a tool for meeting the needs of stakeholder. It is a way of taking care of stakeholder needs, values and power. It recognized that stakeholder exercise unequal power, which reflected in the strategies that come to play. This may again be seen as taking strategy as a perspective (Ferlie and Ashburner, 2001,132), where certain individuals or groups may try to impose their views on others in the organization. (Burnes, 2000,172).

Image of managing Change

Senior management and senior managers as Director:

They start and sponsor changes. Once they have given instructions and signed the statute and the budget, what else needed? Let everything happen, and as soon as possible. (Ferlie and Ashburner, 2001,135)

Specialists in change management as Navigator and Interpreter:

Develops a strategy and plan changes, being an integral part of the success of the project have the necessary methodologies and tools and implement them to achieve the objectives of the project people expect them to have all the answers and universal effective solutions. ...