Blue Mountain Resort

 

Blue Mountain Resort

Introduction

Blue Mountain is a resort which has located in Ontario and is famous for its 250 acre skiing, which has used to be installed in the winter season. This time Mr. Gordon Canning the CEO of the Blue Mountain Resort is planning to introduce the skiing on the slopes of the mountains with an extended facility of night skiing. For this purpose to get final on the pattern, it is still pending for the decision to be made. However, strategic management involves looking at ground realities and formulating an approach that can achieve desired results in the context of these realities. It follows that strategy will differ from context to context. Readymade strategies rarely work, and, this is the main problem with strategy development; businesses have to take pains to observe, think and plan. All businesses need: a) Marketing Strategy to ensure that they can get a profitable volume of orders for what they offer, at a remunerative price. b) Technology Strategy to select the most appropriate technology, obtain the requisite know-how and implement it in their business. c) Operational Strategy to carry out operations at low enough costs while ensuring that they can deliver a quality product or service to their customers. d) Human Resource Strategy to hire, train, develop and retain people, equipped to handle the varied tasks involved in running the business with the required degree of competence. These options serve as the basic framework for creating a marketing strategy along with business strategy of any firm, which includes the Blue Mountain Resort. According to Ansoff, business strategy is piloting changes in business relations system with its environment. According to Michael Porter, business strategy is the attainment of the choice of allocation of resources (financial, human, technological, etc.), committing the company in the long term goals and objectives and to attain a sustainable competitive advantage in a decisive and defensible way. According Fred R David, business strategy is all about setting goals based on the configuration of the environment and resources in the organization and allocation of resources to achieve a sustainable competitive advantage. The purpose of formulation of business strategy is not only to make a profit but to ensure the sustainability of the company.

Steps of Forming, Implementing Business Strategy by Blue Mountain Resort

Forming business strategy is a proper procedure that follows sequenced steps. The steps of forming, implementing and evaluating ...