GOOGLE

Google Case Study

Executive Summary

Google has proved to be one of the best search engines in the world. Google was established in the year 1988, and by this today, it has achieved more than it could ever have even realized. Google has always remained ahead in achieving success. When it comes to talk about the main theoretical analysis of Google, its contributions towards the value congruencies of its success plays a significant role. Its main success today depends upon these values which define that Google provides the most efficient service to the whole world and its customers by making good development and the most innovative strategies to beat any other market in the world. It has the best employees working for it which are hired through a competitive process. Moreover, Google's success is determined through its communication strategies that are used to transmit emotions and attitudes to its employees. Google has this different approach of achieving success i.e. it does not only develop strategies but its main focus is to implement in a way that it produces positive impact on its employees and their productivity. Google has always worked hard towards its innovativeness and this is the only way that helps large companies to outshine others in such a competitive market where competition is on its peak. Google has its unique marketing techniques that give it a little bit more edge over others. It also has a unique lifestyle for its employees that never allow them to feel tired or bored but to feel more than a home to themselves.

Introduction1

Theoretical Analysis2

Organizational Behaviour2

Leadership2

Stories, material symbols and language3

Spirituality3

What do Google's practices reveal about its value congruencies? Evaluate the contribution of its value congruencies to Google's success.4

Five Forces4

Potential new entrants4

Supplier power5

Competitive rivalry5

Buying power5

Threat of substitute6

Using the model of the emotions, attitudes and behaviour in exhibit 4.2 in the text, assess the attitude and emotions that Google seeks to develop among its employees.6

From a perspective of team effectiveness, identify and explain factors which contribute to Google's effectiveness in innovation management7

Major Theories and Contemporary Management8

Attribution Theory9

Relationships Affecting Employee's Behaviour at Workplace10

Practical Implications10

Conclusion11

Reference List12

Google Case Study

Introduction

Organizational behaviour is the study of human behaviour in different organizational settings. It is said to be the study of individual and group dynamics within an organization. There are several concepts that fall under the discipline of Organizational behaviour such as communication, motivation, leadership, perception, personality and attitudes. Each of them sharing and contributing an immense part in the success of an organization. Furthermore, there is a great need of finding and analysing the reasons for conflicts, low performance, stress and turnover within an organization. The organizational behaviour is not a business function, but it is a perspective that helps the managers carrying out their responsibilities and tasks more effectively. The organizational behaviour of a company helps in better understating of the needs, behaviour and feelings that ultimately aids in the improved decision-making capabilities (Caufield, 2005).

Since, than Google has accomplished numerous success, and currently it is being used by more than 70 percent ...