Factors That Influence/Impact Society To Consume Ethically: The Case Of England And Kazakhstan

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Factors that influence/impact society to consume ethically: The case of England and Kazakhstan

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as Vestasll as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as Vestasll as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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ABSTRACT

The core idea of the dissertation is to study consumer behaviour. This dissertation will cover two different markets: UK and Kazakhstan, where ethical consumerism is on a high level and emerging economy. This dissertation will compare the English and Kazakhstani young Consumers' attitudes toward ethical consumerism.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background1

Problem Statement3

Research Aims and Objectives5

Research Questions6

Purpose of the Research7

Significance of the Research8

CHAPTER 2: LITERATURE AND THEORETICAL PROSPECT10

Introduction10

Definition of Ethical Consumption and Ethical Consumers11

Ethical Consumerism and the Conscious Economy of Consumer14

Process of Buying15

Patterns of Consumerism and Motivation of Consumers in Ethics17

Consumer Behaviour: The Consistent Action Theory and the Gap of Behaviour-Attitude18

Ethical Decision Making Process19

CHAPTER 3: METHODOLOGY23

Research Design23

Secondary Research23

Primary Research26

Positivism27

Approach of Research: Deductive28

Researcher's Role30

Data Collection30

Data Analysis32

Literature Search33

Ethical Concerns33

Reliability and Validity34

Generalizability34

Resources35

CHAPTER 4: ANALYSIS AND DISCUSSION36

Main Findings37

CHAPTER 5: CONCLUSION44

REFERENCES47

APPENDIX50

Interview50

CHAPTER 1: INTRODUCTION

Background

Evidences say that consumer's interest of ethical products or ethical features of the wares that they buy is a matter of increasing research and interest (Doane, 2001, pp.56). Ethical use may be identified by the acquisition of a good which deals with a specific ethical feature (labour situations, welfare of animals, human rights and ecological issues) and compliance by a particular consumer to select this code of behaviour.

There are various aspects of ethical behaviour of consumers out of which a few profit the health of animals and the usual environment with the apprehension of environment friendly goods, whereas others profit issues and people like goods that don't acquire child labour or unfair trade.

At present, several literature analyses are covering ethical behaviour of consumer form several points of views. For instance, Academy of Marketing symbolize a lot of subjects covered by analysts and it engages philosophy and ethics (e.g. Barnett et al., 2005, pp.11), economics (e.g. Altman, 2005, pp.732), psychology (e.g. Sparks & Shepherd, 1992, pp.388), anthropology (Wagner-Tsukamoto, 2003, pp.97), human geography (Low and Davenport, 2007); these and several others created a vast impression of knowledge advancement under the subject of ethical consumption. Even though, it is necessary to state that maximum of the published studies and work focus on particular areas. Firstly there are several discussions related to topics of fair trade (Boda, 2001; Bird & Hughes, 2002; Fridell, 2004; Gould, 2003, pp.109) and acts of boycotting or ethical boycotting which is adverse purchasing and purchasing based on company (De Pelsmacker, 2005). In addition to this, there are a greater number of important assessments related ...
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