Event Management

Event planning management

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Event planning management

Introduction

In today's dynamic environment, firms are requiring to bring new perspectives to their business. The global environment has different requirement from individuals, firms, large organizations and large organization to project their image. This projection may include the projection of brand image, companies' commitment towards corporate social responsibility and other activities to protect the environment. For the purpose of this projection company uses promotional methods to convey their message to the stakeholders (Philip & Inga, 2010, pp. 3-15).

There are many stakeholders to any to organizations, including its employees, customers, shareholders, government and communities, these communities have certain reservation regarding their activities apart from providing core product. The community is considered to be an important stakeholder, to which organization direct their promotional activities. PR is one of the important tools of promoting company degree of responsive to the issues related to the society. The wide variety of products and services present in the market, require companies to design a product with unique attributes. This uniqueness is offered in terms of shape, colour, design, usefulness, display, and usability etc. the aspect of uniqueness cannot be achieved in designing the product or service, but it also include on how well the product is presented in the market. This requires the companies to develop an effective plan for communicating the various and unique aspects of products to the final consumer (Schüller, &Rašticová, 2011, p. 58).

As the resources are becoming scarce, firms are diverting their attention to effectively consume those resources. To communicate this message to the target customer and general audience, events are conducted. The events conducted help the firms and individual, to directly connect with the final audience and this interaction will help in eliminating confusion among larger audience (Smith, P., Berry, &Pulford, 2006, pp. 98).

Marketing of Product and Services

The communication of the attributes of the product or services refers to the “Marketing” of the product or service. Marketing in general and common perspective, refers to selling of goods or transference of products and services from the point of production to the point of consumption. Marketing can also be defines as process of where an organization creates value for its customer and build strong relationship and bond in order to maintain a bilateral relation with its customer. This refers to managing profitable relation s with the customer (Kotler& Armstrong, 2006, pp. 45-50).

There are different perspectives of marketing, in various parts of the world. According to American marketing association, “activities carried out by organizations to for creating, communicating, delivering and offering that satisfy the customer, partner and society at large”. The French perspective emphasize on the positioning of the product and the way market segmentation is done, in order to reach the client (Kotler& Armstrong, 2006, pp. 45-50).

Marketing Mix The concept of marketing mix has been developed in late 1040's by Neil Borden. He describes the term after marketing manager as a mixer of ingredients. These ingredients of marketing mix include, product planning, pricing, branding, distribution ...