Event Management of Music Festivals in the UK: An Event Organiser's Perspective
Working title
“Event Management of Music Festivals in the UK: An Event Organiser's Perspective”
Context of the Research
The study, located in the music festivals domain within the United Kingdom, aims to identify and explore the underlying importance of event management through a mixed methodology approach.
Rationale
Music festivals have become a routine in the UK recently with 500 festivals planned every year (Bilton, 2007). There is a need to put forward this research in order to point out underlying problems to make the survival much easier for music industry.