E-strategy

How e-business will contribute to the success of Alchemy Home Loans

How e-business will contribute to the success of Alchemy Home Loans

Company Analysis

E-business will contribute to the success of Alchemy Home Loans by expanding and strengthening communication, efficiency, marketing and brand recognition. A SWOT analysis of Alchemy Home Loans has identified main strengths as supplier accessibility via websites, extranets or online loan applications, flexibility of work hours (as work processes can be continued at all hours), and a financial advantage of Alchemy's current fixed costs remaining constant. These factors enable Alchemy to increase communication channels on the internet to both sellers ...