The New Wal-Mart Strategy

The New Wal-Mart Strategy

Introduction

The world's largest retailer Wal-Mart plans to expand its virtual business by acquiring controlling stake of virtual retailers. The aim of the retail giant is to expand its presence in the global Internet. According to the management, there are an increasing number of consumers who like to shop online. The plan is to acquire some of the largest online stores to gain the status of an “e-tailer”. An e-tailer exclusively uses the Internet to market its goods and services or as a sales channel. It also distinguishes between “pure e-tailers” such as Amazon and “bricks ...