Doing Business in another Country

Doing Business in another Country

Introduction

Metro Travels (Pvt.) Ltd. was established in the year 2005. It provides services ranging from air ticket travel sale to visa handling services for various countries. It is an IATA (International Air Transport Association) accredited travel agency. Metro Travels is a company providing small group adventure holidays throughout the world. Based on the information from Explore, there are over 60% of its customers who are the return customers and this trend seems keeping rising continuously. Metro Travels has been managing small group adventure holidays throughout the world since 1981. Metro Travels business development system includes offering more than 75 tours that are offered for over 12 countries, which makes the group an international adventure holiday and travel planning firm. This paper presents an analysis of adventure holiday with itinerary analysis of the adventure holiday. The report focuses on expanding the service to the United Kingdom market.

Organizational Culture

Metro Travels has a high quality service, tailored to meet its clients through teamwork, based on organizational values, all combined together to offer what business wants and what the customer needs. The Values of the Organization are:

Customer service

Quality

Commitment

Discipline

Ethics

Respect

Responsibility

Security

Service

Teamwork

Strategy of Metro Travels

The demand for travel arrangement and reservation services is derived from domestic and international visitors (residents traveling within their own country and residents traveling overseas). It is estimated that 34% of Explorer revenue is derived from domestic travel sales and 64% from international sales. Of this, leisure travel is estimated to account for about 55% of all sales and is increasing, while business travel is estimated at 45%. Business travel bookings are, however, increasingly being concentrated in the hands of the largest agencies and direct bookings with hotels and airlines is increasing. Other factors that affect industry demand are the real price of travel and preference of travelers for packaged tours relative to independent travel. Over the past five years, there have been a number of other factors affecting the industry, such as geo-political tensions, wars, fears of terrorism and the spread of diseases, such as the flu virus, SARS and H1N1. Technology is a growing factor affecting demand, particularly in terms of travelers making their own direct bookings and reservations via specialist software offered on the internet. Ticketless travel using smart (i.e. computer chip imbedded) credit cards or e-tickets will influence the demand for the services of this industry over the next five years (Kamalesh et.al, 2011, p.151-154).

Technology and systems outlines the latest technology and/or systems in use by this industry. Analysis indicates that the majority of industries in this industry are subject to a medium level of technological progress. For example, in the use of global bookings, reservations and online payment systems for travel directly linked to major accommodation and travel operators. There is also continuing franchising of operators. Also, changes in this industry relate to advances in communication (i.e. fax, telephone, email, etc) along with the introduction of online internet bookings and automated reservation systems. Chains are a popular method now for individual ...