COMPILE MARKETING AUDIT

Compile Marketing Audit



Compile Marketing Audit

Appraise the processes and techniques used for auditing the marketing environments

The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. It considers both internal and external influences on marketing planning, as well as a review of the plan itself, therefore it means that it is a regular check and control mechanism used for an effective marketing Plan. The basics of Marketing Audit are (Bender & Hill, 2000):

Internal ...