Audit Options of St. Ives Plc

“Audit program of St Ives Plc”

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“Audit program of St Ives Plc”

Company Introduction

St. Ives Plc is operating with its 20 sites nationwide; the overall strength of highly profitable and lucrative eight business units builds St Ives plc as one of the UK's most important and independent marketing service, display and printing group. Moreover, by delivering top marketing services and facilities for production surrounded by specialist and expert marketplace, their each business unit operate as a consultancy, management company and as an agency as well.

By emphasizing mostly on customer service, instead of conventional industry concern regarding production and through working concurrently as a single operation, St Ives presents complete below the line marketing services resolutions and solutions (Stevenson, 2006, 36).

Audit options of St Ives Plc

Some of the audit options are given for a thorough evaluation of the strengths and weaknesses of marketing services and other services delivered by the group.

Some questions which are required to understand are before the audit needs to be done;

How the decision for the marketing services relates to the best practices?

How marketing strategies for the services are performing?

Where is the current position of the company as compare to the competitors?

A marketing strategy helps to improve performance, if the company wants to understand the processes that company follow in order to make major marketing strategic decision that pile up against best audit practices in every decision area. On the basis of intensive research on almost 1000 marketing programs in order to indicate decision making procedure which eventually turn out to deliver unexpected outcomes. Quality is judged in the comparison with best practices. It implies that selecting something which has already been profitable and lucrative in the company or in other companies. Than checking all the service plans and marketing plans to comply with the overall objectives and goals of the company. And also check the performance of the organization comparing it with other leading companies to set standards for the future campaigns. The impact and cost can be measured activities which are alike over the organizations, but this information is hard to obtain because of the issues with confidentiality.

As soon as all the evaluation and audit activities have done, then the findings and the results are compiled in the form of a report and concluded with prioritized plan of action. Usually a first draft of the findings of the audit is distributed to the service provider team and moreover the selection of candidate who have gone through with the interviews. This will facilitate them to review and check the figures and facts in order to ensure the data accuracy. (Potter, 2004, 29)They will also come to know that they have assisted in the audit program. The final and last phase is the presentation of the outcomes of the audit exercise, and marketing service team should also be involved in this. The recommendations for the development and expansion of the whole marketing decision patterns and eventually the outcome of the strategy which ...